Hi, I'm Paula.

Product Manager · 0→1, growth & product discovery

I use user insight, data, and technical context to figure out what's worth building, then work with teams to make it happen.

10+ years·consumer, SaaS & digital health·PhD in engineering
View my work LinkedIn

Selected work

Three products — the problem, what I owned, and what changed.

Momday — home screen
consumer fitness · 0→1 rebuild

Momday

Rebuilt a 10k-member pregnancy & postpartum fitness app from no-code to native, leading it from design through build and App Store launch.

10k+ members · Apple Watch · Apple Music + Feed.fm
Aliviado — care plan
digital health · caregiving

Aliviado

Reworked a dementia-care platform around the caregivers who rely on it, closing the feedback loop and making it easier for a whole care team to share the work.

mobile + web · HIPAA-aware · clinician dashboard
Coffee & Contracts — dashboard
real-estate SaaS · growth & AI

Coffee & Contracts

Worked across the member journey to improve activation, conversion and retention, from onboarding and free trials to cancellation flows and Content Studio.

~11% trial conversion · cancellations ↓30%+ · ~30% weekly AI use
More products & platforms
ZeroConsumer wellness · subscription app
GridOS · Opus One / GE VernovaEnergy markets · enterprise platform
EquiendoTelecom · B2B SaaS
VoteCompass · Vox Pop LabsCivic tech · public-facing platform
CareMobi · NYUDigital health · caregiving app
e-SpotParking · operations + user app

How I work

Get close to the problemTalk to users. Dig into the data. Understand the technical context. Don't assume the problem you're handed is the one you need to solve.
Shape it togetherI like working closely with design and engineering, bringing different perspectives into the problem and figuring out the solution together.
Trust your gut. Then test itPatterns and experience give me somewhere to start. Test the idea, measure what happens, then keep iterating and learning.

Writing & making

BlogImproving day-to-day product work with Claude Skills
Input LogicA Practical Approach to Adding AI to a Subscription Product
Input LogicHow We Rebuilt Aliviado Around the People Who Rely on It
PrototypeBarbell Maths — a plate calculator
UX ProjectDips — a cold-plunge community app
About

I like figuring out what's really going on

I started out working in telecoms software, where I kept wondering why the tools we used at work couldn't be as intuitive as the software we use in our everyday life. The problems were technically complex, but the experience didn't have to be.

That curiosity has stuck. Whether I'm looking at user feedback, data, a product flow or the technical details, I like digging into what's actually happening before deciding what to do about it, then working closely with design and engineering to find a better way.

Paula cold-water dipping
Swim.
Paula out running
Run.
Paula outside in nature
Explore.
Paula's crafting
Make.

Want to work together?

I'm currently exploring Product Manager & Product Lead roles, remote or hybrid in Vancouver.

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